Digital Initiative Award
The Digital Initiative Award, sponsored by AutoTrader, recognises and rewards the best use of digital media by franchised and non-franchised dealers.
The judges will be looking for best practice examples of how digital platforms, including social media, mobile apps, online video and live chat, have been used as part of a dealer’s digital marketing mix to help drive sales. Entrants need to provide examples of successful campaigns and include URLs where applicable.
- Open to all franchised and non-franchised dealers
- Entrants can be standalone showrooms or dealer groups
- Entrants need to supply evidence of successful digital marketing campaigns
- Entrants need to submit a supporting statement (500 words maximum) outlining why they should be considered for this award
- The deadline for entries is 7 April 2017
2016 Cambria Automobiles
2015 Perrys Motor Sales
2013 Hendy Group
2012 Grants Seat