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Motor Trader Industry Awards 2017 :: Sponsors


We have a selection of category and on the night sponsorship packages available at the 2017 Motor Trader Industry Awards, please contact Jan Thorpe on 020 8253 8384   or


Allianz Worldwide Partners UK 
Sponsor of the Carmaker of the Year Award
Allianz Worldwide Partners UK is an expert in winning, cultivating and retaining customers on your behalf. 
Whether you are a motor manufacturer or a manufacturer dealer franchise, a commitment to delivering tailor-made innovative services, which will enhance your customers’ ownership experience, is at the heart of everything we do. 
Our used and extended warranty, roadside assistance and service plan programmes, as well as our customer relationship management expertise, are renowned across the industry. In addition, our speciality insurance products have made a powerful impact. MoT, lost key, cosmetic repair, alloy wheel repair and shortfall insurance have become integral and valuable assets within the customer proposition for many of our clients.
We are dedicated to differentiating our pan-European and global clients from their competitors. And differentiation is an essential element to being recognised as the Motor Trader Awards’ Carmaker of the Year. Good luck to this year’s contenders!
Sponsor of the Financial Management Award
Automotive is ASE’s DNA. Our sole purpose since inception over 40 years ago is to help dealers and their franchise partners earn more money. Using data driven intelligence, we help to reduce risk and increase profitability in automotive retail around the world.
Deploying ASE’s bespoke automotive technology and implementing a unique portfolio of services, all created and delivered by automotive experts, ASE provides the skills, expertise and solutions to maximise dealership and dealer network performance.
Working with every major automotive brand, across 50 international markets from 14 worldwide offices, ASE’s team of 280 automotive specialists provide global best practice with local understanding. 
Established in 1975, ASE’s growth is founded on our unique focus, providing automotive expertise to gain and retain the trust of our clients. 
The ASE sponsored Motor Trader Financial Management Award recognises the financial manager that has this year contributed most to leading the strategic direction and driving profitability across the dealership or dealer group.
Autoguard Warranties
Sponsor of the Used Car of the Year Award
Autoguard Warranties is extremely pleased to be associated with these prestigious Motor Trader Awards.
As a company that is closely associated with used vehicles, we felt the Used Car of the Year category best suited our business model. Autoguard has expanded rapidly over the past eight years and has come to rely upon the support of industry leading media outlets such as Motor Trader to enhance our reputation and increase our brand awareness within the industry.
Used Car retailers represent the core of our business, and one of our key strengths is that we work closely with them by listening to their needs, issues and concerns. This enables us to put together bespoke market leading warranty products and services that support and enhance their individual requirements, which in turn allows them to increase profitability, improve customer retention and give their customers the peace of mind they deserve
Sponsor of Most Improved Dealership of the Year
Auto Trader is proud to sponsor the 2017 Most Improved Dealership of the Year Award, an accolade that rewards a business that has truly embraced the digital retail revolution.
The role of digital in the customer journey is more vital now than ever before. It is key for all sectors, and the automotive retail industry is no exception. More than two-thirds of buyers now search for their next car on mobile and tablet devices, illustrating just how important a multi-device business strategy has become. 
Today, there is no excuse for a website not to be fully compatible and accessible across all digital platforms. Search engine optimisation is key to ensuring a site stands out in an increasingly crowded digital space, while professional stock presentation helps maximise the potential of an online showroom. Out of hours contact and a strong social media presence are also central to meeting expectations for responsiveness and to build trust with online audience. 
At Auto Trader we are dedicated to helping our customers successfully navigate these, and other challenges, by delivering knowledge and insight that powers every stage of their digital business, from buying and selling to managing and marketing. We look forward to presenting this award to another worthy winner and a great example of digital excellence.
Black Horse
Sponsor of the Dealer Principal of the Year Award
Black Horse is proud to confirm its support of the Motor Trader Awards by sponsoring the Dealer Principal of the Year award at the 2017 event.
The Motor Trader Awards provides a great opportunity to recognise excellent work that is undertaken in today’s dynamic economic and consumer environment and as one of the leading providers of finance, that’s why we are so keen to be associated with the award.  
At Black Horse, we are committed to providing dealers with the support they need to deliver excellent service to their customers.  We’re determined to continue that in 2017 and to remain a core part of growth ambitions across the country. 
We’re sure that there will be a number of dealers who exhibit these same principles and so the calibre of entrants will be exceptionally high.
Cap hpi
Sponsor of the Outstanding Achievement Award
Every successful individual knows that their achievement depends on a community of people working together to deliver outstanding business performance, but this individual achievement can set the standard for everyone.
Today cap hpi sets the global standard in automotive data, helping users make smarter automotive decisions by providing one source for data and software solutions that uniquely span the whole vehicle lifecycle; new, used and future vehicle valuation, validation, collision, mechanical repair and total cost of ownership.
cap hpi puts technology at the centre of all data activities, from collection and processing, through to delivery and the development of new applications.
It operates from an international hub in the UK; that ensures its systems, coding, data collection processes, and valuation methodologies are consistent, scalable, repeatable and of the highest quality for every country.
cap hpi operates as part of Solera, a global provider of risk and asset management software and services to the automotive and property marketplace. Solera is active in over 75 countries across six continents.
Car Care Plan
Sponsor of the Customer Care Award
Car Care Plan is proud to once again sponsor the Motor Trader Customer Care Award. As the UK’s leading provider of vehicle warranty, asset protection and motoring programmes, it continues to enhance dealer propositions and improve customer loyalty through the full service it provides.
Backed by over 40 years of industry experience, the company holds relationships with more than 20 major manufacturers, along with over 3,000 independent and group car retailers. Through these relationships, Car Care Plan offers an array of award-winning products, which result in more than 1,000,000 policies being administered by the company every year.
With a team of over 400 employees, Car Care Plan is active across 26 territories via offices based in the UK, Russia, Turkey and further afield in China and Brazil.
Sponsor of the Dealer Website of the Year Award and the Photo Booth
CarGurus is delighted to sponsor the Motor Trader Dealer Website of the Year Award.
CarGurus is a leading auto shopping site that uses technology, data and community reviews to help shoppers find the best deals and connect with top-rated dealerships. Every day CarGurus analyses hundreds of thousands of used car listings to assess the Instant Market Value for each vehicle, which helps shoppers quickly find the best dealers in their local area. Our goal is to bring ease and transparency to the car shopping process, helping consumers and dealers alike. 
Founded in the US in 2006 by the co-founder of TripAdvisor, CarGurus launched its UK site in 2015. We work directly and via partnership with thousands of dealerships to drive shopper leads to their forecourts. 
Daltons Business
Sponsor of the Independent Garage of the Year Award 
Daltons Business has been connecting buyers and sellers of businesses since 1867. With more than 30,000 business for sale and over 350,000 business buyers visiting our site every month, we are the UK’s largest online business and franchise for sale marketplace. 
Auto related businesses including dealerships and garages are consistently among the most popular businesses on our website.  Each year we help hundreds of auto businesses change hands, so if you’re looking to sell your dealership or looking to expand you can find everything you need on DaltonsBusiness. See for yourself now at
Sponsor of the New Car of the Year Award
Diamondbrite Automotive is delighted to once again sponsor the Motor Trader New Car of the Year Award in what is our 25th anniversary year.
Diamondbrite is unique amongst its competitors, in that it is manufactured by Jewelultra in the UK and is supplied to many of the leading motor groups throughout the world. Jewelultra also produces a wide range of chemicals and valeting materials that can be supplied as retail products, or in bulk quantities, for commercial use.
This award selects the best car based on consumer and dealer appeal as well as innovation, and it must set the standard in its class. Much the same can be said about Diamondbrite, the first product of its kind to be offered with a lifetime guarantee and with ongoing development to ensure that we retain our position in the market place. 
With Treating Customers Fairly now at the forefront of sales, offering every customer the opportunity to purchase a quality, renowned  paint and fabric protection product, with a lifetime of ownership guarantee, is important, not to mention the incremental profit opportunity. Contact us at: 01622 815679 or
Sponsor of the Aftersales Excellence Award
Service excellence is at the heart of EMaC and that is why we are delighted to support Motor Trader’s Aftersales Excellence Award.
Research shows that customers want their cars cared for correctly and to enjoy a transparent and caring customer experience. Price is just part of the equation, excellence in service and proposition matters. 
Service plans are our sole focus. Dealers can be assured that the service they and their customers receive is from a company with the experience and resource to help. 
As dealers build their service plan book, the vital care of these customers is integral to realising the full lifetime value and retention benefits of a service plan. Our expert team takes care of all of this, including daily queries, such as changing a direct debit date, to saving potential cancellations and setting up end of plan renewals. This leaves dealers to concentrate upon face-to-face customer engagement.   
Everything else is taken care of by Team EMaC!
Perfect Placement Automotive Recruitment 
Sponsor of the Employer of the Year Award
Perfect Placement Automotive Recruitment, is proud to sponsor the Motor Trader Employer of the Year Award for the fourth year running.
This is an important category and much coveted, it acknowledges and rewards the best employer in the dealer community adding gravitas to the recipient’s attraction as an employer and gives a massive pat on the back to the business’ leaders for a job well done.
Perfect Placement is the UKs leading automotive recruitment specialist, and 2016 winners of Motor Trader Quality Award for Recruitment Agency of the Year. Now in our 14th year of dedicated specialism, we know what makes a great employee for our hundreds of hiring managers across the UK’s dealer network; we also understand from speaking to thousands of candidates what makes a great employer.
As such we know that pay and hours, whilst important, do not make a job excellent. It is the back-up, training, development and friendships that an employer develops through its core values that make an employee happy, feel valued and proud to work there.
In times of an ever more challenging market place finding candidates roles within businesses that they will flourish in is of paramount importance to us and as such we are overjoyed to be awarding this prize to the eventual winner.
Total UK
Sponsor of the Dealer Group of the Year Award
“TOTAL is delighted to continue to support Motor Trader in 2017 by sponsoring the Dealer Group of the Year Award. 
As a leading supplier of advanced lubricants, Total’s dedication to continuous improvement and product innovation has powered the introduction of value adding business solutions, as well as the doubling of investments made in pioneering R&D to support the formulation and testing of tomorrow’s products. 
Engineering to the highest standards and using only premium quality raw materials, the same cutting-edge developments are applied to road engine lubricants, as those that have allowed Total’s automotive partners to succeed in winning multiple world titles. 
Proud to still manufacture lubricants in the UK, TOTAL remain committed to having a direct presence in the market; offering competitive prices and an uninterrupted service from the point of supply, through to the provision of on-hand technical, marketing, office and field based assistance.    
As such, dealers partnering with TOTAL can expect superior lubricants sustained by global resource, national coverage and local support.“
Vauxhall Finance 
Sponsor of the Business Manager of the Year Award
“Vauxhall Finance, a trading style of GMAC UK pluc, is delighted to support the 2017 Motor Trader Awards by sponsoring the Business Manager of the Year Award. We have over 90 years' experience of working in the UK providing automotive financing products for Vauxhall and other manufactures and bespoke finance solutions for independent dealers in the UK.
We have built an unrivalled reputation in the word of finance solutions for the automotive industry and were named Captive Finance Company of the Year at the Motor Finance Europe Awards 2015. Business managers are central to our operations as one of the world's largest automative financial services companies; business managers drive Vauxhall Finance's ability to offer a variety of consumer and wholesale finance solutions that allow dealers to carry a comprehensive range of new and used vehicles, providing assurance to customers. Vauxhall Finance is committed to supporting business managers' development, running training courses for their staff and is passionate about celebrating their achievements through this award.
What Car?
Franchised Dealership of the Year Award
What Car? is delighted to sponsor the Motor Trader Franchised Dealership of the Year Award.
What Car? has been helping motorists make car-buying decisions for more than 40 years, influencing more UK new car purchase decisions than any other brand.
Late last year we launched our new car buyer marketplace on - a new service that leverages our large in-market car-buying audience to bring live, qualified sales leads to franchised dealers. It has been designed with the car industry for the car industry, working in the best interests of new car buyers and sellers alike – its goal is to not only help you sell cars but to help you cut marketing costs and build lasting, valuable relationships with new car buyers in your immediate area.
We look forward to a great night and to presenting this award to one of the worthy nominees.
WMS Group 
Sponsor of the Used Car Retailer of the Year Award
WMS Group, the warranty specialist, is delighted to be sponsoring the prestigious Used Car Retailer of the Year Award for the third year running. This is the category that recognises the best-of-the-best and the group would like to congratulate all of the businesses shortlisted to receive this exemplary accolade.
The WMS Group strives to assist dealerships in securing better relationships with their customers through a range of competitive warranty products and market-leading customer service. The company works with over 3,500 car retailers and has the ability to significantly improve dealerships' retention levels, workshop activity and profitability.
WMS Group prides itself on developing pioneering motoring products that offer genuine peace of mind, with a portfolio including the groundbreaking Safe and Sound warranty scheme, and Corporate Advantage for large independents and franchised dealerships. The WMS Group is privately owned by a board of directors, and underwritten by leading global insurer AmTrust International Underwriters who underwrites in excess of €1bn per annum.
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