Why Sponsor?

The Benefits to Sponsors

We have a range of category and ‘on the night’ sponsorship packages available.

Sponsorship gives you:

  • Opportunity to promote your company or brand at the industry’s favourite awards dinner
  • Gain recognition for your commitment to the UK car retailing sector alongside other highly respected industry players
  • Enjoy a memorable and prestigious evening which can be shared with clients and employees
  • Editorial coverage in Motor Trader, the Automotive Business Publication of the Year.

Contact Jan Thorpe on Tel: 020 8253 8384 or jan.thorpe@metropolis.co.uk for more details.

Sponsorship Packages


  • Sponsors’ branding on all promotional material, including entry forms and table sales form
  • Editorial coverage in Motor Trader including the six issues preceding the Awards dinner
  • Sponsors’ branding on all advertising for the event
  • Inclusion on promotional material used at events Motor Trader attendance
  • Banner advert on the Motor Trader Awards website
  • Sponsor’s logo on tickets

At the Event

  • A table of 10 at the gala dinner
  • Your company branding promoted on stage on a continuous moving video wall throughout the evening
  • Acknowledgement by guest host
  • A senior representative of your company presents the award for the category you sponsor
  • Full page company profile in the programme
  • Your logo present throughout the evening

After the Event

  • Inclusion in the special Awards Issue of Motor Trader
  • Inclusion on promotional material used at events Motor Trader attends
  • A free full page advert in Motor Trader opposite the winner’s profile