Entry Deadline: Friday 7 August 2026

Enter Now 

Enter this year's awards for the chance to win the industry's most prestigious accolade. Entering the Motor Trader Industry Awards gives you the chance to highlight your achievements and innovation across the industry and the best part is, all categories are free to enter!  

If you have any questions regarding your entry, please contact us.

Retail Categories 

The Aftersales Excellence Award acknowledges and rewards the dealer who consistently delivers an outstanding aftersales service. Nominations are invited from departments operating in franchised or independent sites across the UK.

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Aftersales Excellence Award

Our panel of judges will be looking at up-selling initiatives which have boosted bottom lines and won high levels of customer retention.

  • Nominations need to be supported by sales figures and customer testimonials
  • Open to all franchised and non-franchised dealers
  • Entries are welcome from individuals and teams
  • Entrants need to show evidence of best practice
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category
  • This award will be judged based on the time period of January 2025 to December 2025

The Bodyshop of the Year Award is open to any franchised or independent company undertaking body repairs.

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Bodyshop of the Year

The winner needs to show how it has successfully implemented best practice initiatives, from efficiencies to customer care, while incorporating strategies to increase throughput and win new business. Entrants will need to show year-on-year business successes and explain why they think they are setting new standards for the bodyshop sector. Financial results for the year will be treated in confidence.

  • Open to all businesses undertaking body repair work
  • Entrants need to show evidence of best practice initiatives
  • Year-on-year improvements need to be supported by financials
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category
  • This award will be judged based on the time period of January 2025 to December 2025

The Business Manager of the Year Award will acknowledge and reward the pivotal role played by business managers in the sales process.

Nominations are invited from Business Managers, or their line managers, working in franchised and independent dealerships.

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Business Manager of the Year

The Business Manager of the Year award will acknowledge and reward the pivotal role played by business managers in the sales process.

Nominations are invited from Business Managers, or their line managers, working in franchised and independent dealerships.

Judges will look for evidence of clearly defined processes, successful sales records and an indication of how their success has impacted the business’s bottom line.

  • Acknowledging the role of business managers
  • Open to business managers in franchised and independent dealerships
  • Judges will look for evidence of a clearly defined processes and the positive impact made by business   managers on bottom lines
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category.
  • This award will be judged based on the time period of January 2025 to December 2025

The Customer Care Award is open to all franchised and independent vehicle retailers and recognises efforts to promote customer care which have contributed to a business’ profits and success.

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Customer Care Award

Entrants need to demonstrate high levels of customer satisfaction, loyalty and repeat business. They will also need to supply evidence of successful customer care programmes and CSI ratings.

Judges will be looking for a business which is setting new benchmarks and raising the professionalism of the sector. Customer testimonials must be included.

  • Open to franchised and independent vehicle retailers
  • Entrants need to show high levels of customer satisfaction, loyalty and repeat business
  • Customer care programmes, CSI ratings and testimonials should be included
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category.
  • This award will be judged based on the time period of January 2025 to December 2025

The Dealer Group of the Year Award is for the Motor Trader Top 200 franchised dealer group running four or more sites that has implemented the most successful strategy for developing sales and profitability in the past year.

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Dealer Group of the Year

The winner will be chosen by Motor Trader's panel of judges and presented to the franchised group, that has set standards competitors would be proud to emulate.

  • Open to all Motor Trader Top 200 franchised groups running at least four sites
  • The judges are looking for a group setting industry best practices
  • New and used car sales and aftersales will all be evaluated
  • The winner will be setting industry standards
  • This award will be judged based on the time period of January 2025 to December 2025
  • Please note that the winner may be nominated by the Motor Trader Awards’ panel of judges.


Judges will be looking for Dealer Management Systems (DMS) providers who have launched innovative services and product(s) between January and December 2025.
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Dealer Management System (DMS)

Judges will be looking for Dealer Management Systems (DMS) providers who have launched innovative services and product(s) between January and December 2025.

All companies need to do is tell us what DMS product(s) or service(s) they have introduced that have boosted the bottom lines of franchised dealers to improve processes and efficiencies. Please provide example(s) of the impact on franchised dealers’ business.

PLEASE NOTE: Financial information is highly confidential and will not be discussed or disclosed outside of the judging process.

The Dealer Website of the Year Award is open to franchised and independent retailers. It will identify and reward the best customer facing dealer website in the motor trade.

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Dealer Website of the Year

The judges will look for excellent functionality, ease of use and regularly refreshed content. Entrants should explain what makes their site the best and support their entry with traffic figures. URLs directing our judges to any special features would be useful.

  • Open to franchised and independent vehicle retailers
  • Entrants will need to show excellent functionality, ease of use and regularly refreshed content
  • Traffic figures and URLs to any special features would be useful
  • The website needs to be setting industry standards
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category.
  • This award will be judged based on the time period of January 2025 to December 2025

The Digital Initiative of the Year award recognises and rewards the best use of digital media by franchised and non-franchised dealers.

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Digital Initiative of the Year

The judges will be looking for best practice examples of how digital platforms, including social media, mobile apps, online video and live chat, have been used as part of a dealer’s digital marketing mix to help drive sales. Entrants need to provide examples of successful campaigns and include URLs where applicable.

  • Open to all franchised and non-franchised dealers
  • Entrants can be standalone showrooms or dealer groups
  • Entrants need to supply evidence of successful digital marketing campaigns
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category
  • This award will be judged based on the time period of January 2025 to December 2025


The Diversity & Inclusion Award is open to independent and franchised dealerships.

The Diversity & Inclusion Award recognises the work or project a retailer has undertaken over the past year to promote equality, inclusion, diversity and fairness in their business.

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Diversity, Equality & Inclusion Award

The awards cover all aspects of diversity including, age, disability, gender, sexual orientation, race and religion.

Judges will look for evidence of structures in place to promote diversity.

Single-site businesses as well as branches of small, medium or large dealer groups are eligible.

  • Open to individual franchised and independent dealerships and groups
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category
  • This award will be judged based on the time period of January 2025 to December 2025

The Employer of the Year award acknowledges and rewards the dealer groups setting new standards for recruiting, nurturing and retaining employees.

Shortlisted groups will need to demonstrate how they are setting industry standards for employee satisfaction and show how this is contributing to their bottom line.

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Employer of the Year

This award is open to all franchised and independent groups. Judges will look for evidence of investment in employee satisfaction, clearly defined career paths and competitive remuneration packages. Testimonials from employees are welcome.

  • Category acknowledges the role of employers in the motor retailing sector
  • Open to all franchised and independent dealer groups
  • Judges will look for evidence of a clearly defined programme aimed at nurturing employee satisfaction
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category
  • This award will be judged based on the time period of January 2025 to December 2025

The EV Retailer of the Year award is open to independent and franchised dealerships and rewards excellence across the whole spectrum of EV business activities, including new and used EV sales, marketing and aftersales.

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EV Retailer of the Year

Judges will look for evidence of excellent showroom presentation standards. Single-site businesses as well as branches of small, medium or large dealer groups are eligible. Customer testimonials would also support entries. This award is open to individual franchised and independent dealerships.

  • Recognises excellence across marketing, aftersales, new and used EV sales and training
  • Local community initiatives and customer testimonials would support entries
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category
  • This award  will be judged based on the time period of January 2025 to December 2025

The Franchised Dealership of the Year award is open to individual franchised dealerships and rewards excellence across the whole spectrum of business activities, including new and used car sales, marketing and aftersales.

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Franchised Dealership of the Year

Judges will look for evidence of excellent showroom presentation standards.
Single-site businesses as well as branches of small, medium or large dealer groups are eligible.
Customer testimonials would also support entries.

  • Open to individual franchised dealerships
  • Recognises excellence across marketing, aftersales, new and used car sales and training
  • Local community initiatives and customer testimonials would support entries
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category
  • This award will be judged based on the time period of January 2025 to December 2025

The Independent Garage of the Year Award recognises best practice, innovation and professionalism in the non-franchised repairer sector. This category is open to individual sites, which can be standalone businesses or part of bigger networks, which can show they have excelled over the course of 2025.

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Independent Garage of the Year

Judges will look for evidence of profitable trading as well as high levels of workshop utilisation and customer retention. Financial performance figures and customer testimonials need to be supplied.

  • Open to all non-franchised repair garages operating in the UK
  • Entrants can be standalone sites or part of a group
  • Entrants need to supply financial performance figures
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category
  • This award will be judged based on the time period of January 2025 to December 2025

The Most Improved Dealership of the Year award is open to all franchised and independent car dealerships.

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Most Improved Dealership of the Year

Judges will look for evidence of clear management driven change over a two-year period to December 2025, including a coherent business strategy with measurable success criteria, profit, sales, market share and CSI data. Customer testimonials would also support entries.

  • Open to all franchised and independent car retailers
  • Evidence will be needed for improvements over a two year period to the end of December 2025
  • Entrants will need to supply financial performance figures. These will be treated in confidence
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category
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The New Dealership of the Year Award is open to all franchised and independent car retailing sites which opened during the 24 month period between June 2023 and June 2025.

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New Dealership of the Year

Judges will be looking for evidence of a clearly planned and executed launch programme supported by the dealer's short and long term business aspirations. Evidence of good sales performance, innovative marketing and entrepreneurial flair will also be assessed. Customer testimonials would also support entries.

  • Open to car retailing sites which opened between June 2023 and June 2025
  • Entrants need to show a clearly planned and executed launch programme
  • Judges will look for sites which have displayed innovative marketing and entrepreneurial flair
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category

The Sales Manager of the Year Award highlights the pivotal role played by sales managers in franchised and independent sites.

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Sales Manager of the Year

The successful managers need to show how they implemented and led successful sales programmes and excelled in customer satisfaction and retention.

Customer testimonials would also support entries.

  • Open to sales managers in franchised and independent sites.
  • Managers need to show how they implemented and led successful sales programmes
  • Year on year sales figures and customer testimonials would also support entries
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category.
  • This award will be judged based on the time period of January 2025 to December 2025

The Sales Team of the Year Award recognises and rewards the crucial role played by dealership based sales teams.

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Sales Team of the Year

The category is open to all franchised and independent dealerships with the judges looking for clear evidence of innovative sales programmes and genuine teamwork.

Customer testimonials would also support entries.

  • Open to dealership based sales teams in franchised and independent sites
  • Judges will be looking for evidence of innovative sales programmes and teamwork
  • Customer testimonials would support entries
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category
  • This award will be judged based on the time period of January 2025 to December 2025

The Skills & Development Award is open to all franchised and independent vehicle retailers.

It recognises a commitment to improving skills and development for retailers, leading to outstanding performance and professionalism.

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Skills & Development Award

Dealerships should be working towards achieving industry recognized qualifications and promoting opportunities for personal development to all staff.
Dealerships should demonstrate a structured approach to improving skills and development, with clear aims and learning outcomes.
The award is applicable to employee and management training in sales and aftersales, and can include the promotion of diversity and inclusion programmes, leadership and mentoring schemes as well as innovative training initiatives.
Evidence of the success of any programme to be provided through performance improvement results.

Open to franchised and independent vehicle retailers.

  • Recognises commitment to improving skills and professionalism
  • Includes retailers working towards national qualifications, offering innovative training, and promoting personal development opportunities
  • Show a structured approach to skills and development
  • Demonstrate success through results
  • This award will be judged based on the time period of January 2025 to December 2025

PLEASE NOTE: Financial information is highly confidential and will not be discussed or disclosed outside of the judging process.

The Social Media Award acknowledges and rewards the franchised or independent site that delivers the best social media presence in the UK car retailing sector and has successfully used it to engage customers and drive sales.

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Social Media Award

Our panel of judges will be looking for dealers who have successfully improved their online presence by reaching audiences engaged with social media platforms. Supporting measurement data, including Google Analytics, should be included.
Open to all franchised and non-franchised dealers.

  • Supporting measurement data, including Google Analytics, should be included
  • Entrants need to show evidence of best practice
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category
  • This award will be judged based on the time period of January 2025 to December 2025

The Used Dealer Group of the Year Award is open to all franchised and independent dealer groups retailing used cars to the public and operating more than one site.

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Used Car Dealer Group of the Year

The judges will look for evidence of professionally managed and profitable groups that have increased stock turnover by sourcing vehicles best suited to their customers' needs. Entrants will need to provide evidence of a structured approach to sourcing vehicles and profitable sales. The judges will also look for evidence of successful marketing campaigns.

  • Open to all franchised and independent dealers groups operating multiple sites
  • Entrants need to show evidence of excellent stocking processes
  • Year on year sales performances and customer testimonials would be great to include to support your entry
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category
  • This award will be judged based on the time period of January 2025 to December 2025.

The Used Car Retailer of the Year Award is a single site award open to all franchised and independent dealers retailing used cars to the public. The single site can be a solus operation or a dealership within a group.

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Used Car Retailer of the Year

The judges will look for evidence of professionally managed and profitable businesses that have increased stock turnover by sourcing vehicles best suited to their customers' needs. Entrants will need to provide evidence of a structured approach to sourcing vehicles and profitable sales. The judges will also look for evidence of successful marketing campaigns.

  • Open to all franchised and independent dealers, single site operation
  • Entrants need to show evidence of excellent stocking processes
  • Year on year sales performances and customer testimonials would be great to add to support your entry
  • Simply follow our criteria headings and tell us how you have excelled in your chosen category
  • This award will be judged based on the period of January 2025 to December 2025

PLEASE NOTE: Financial information is highly confidential and will not be discussed or disclosed outside of the judging process.

Judges will look for evidence of excellent presentation standards for used EVs.
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Used EV Retailer of the Year

Open to entries from franchised and independent non-franchised dealers. Single-site businesses and multiple sites are eligible. This will be assessed between January and December 2025.

  • Recognises excellence across marketing, used car sales and training
  • Using our criteria headings please tell us how you have excelled in your showroom presentation standards for used EVs
  • Please submit photos/video of showroom and forecourt to support your entry
  • Please submit financial results for pre-tax profits and turnover for two most recent financial years.

NOTE: Finance information is confidential and will not be disclosed

Judges Choice Retail Categories 

The Carmaker of the Year Award will be chosen by the panel of judges and presented to the carmaker who has excelled in terms of producing new models, successfully marketing them and building close relationships with its dealer network.

If you have a suggestion for an entry into this category, please email john.kirwan@emap.com . 

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Carmaker of the Year

Motor Trader's judging panel will look for evidence of innovative network marketing support as well as dealer satisfaction and profitability.

  • The award will be made by judges' nomination
  • This category is open to all carmakers
  • The brand must be able to display high levels of dealer satisfaction
  • New product launched in 2025 will be considered
  • Dealer profitability will be assessed
  • The winner will be nominated by the Motor Trader Awards’ panel of judges
  • This award will be judged based on the time period of January 2025 to December 2025

The EV of the Year Award is open to all new models on sale in UK dealerships between January 2024 and March 2025. It is judged by our expert panel of judges. It is open to fully electric BEVs only.

If you have a suggestion for an entry into this category, please email john.kirwan@emap.com
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EV of the Year

Consumer and dealer appeal, as well as driving characteristics and innovation, will all be key considerations. It must all set the standard for the class it competes in.

  • The finalists and winner will be decided by Motor Trader’s panel of motoring journalists
  • The EV must have gone on sale between January 2024 and March 2025
  • The EV must have high customer and dealer appeal
  • The winner must be setting class standards
  • Entry is by judges' nomination

The New Car of the Year Award is open to all new models on sale in UK dealerships between January 2025 and December 2025.  It is judged by our expert panel of judges.

If you have a suggestion for an entry into this category, please email john.kirwan@emap.com .

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New Car of the Year

Consumer and dealer appeal, as well as driving characteristics and innovation, will all be key considerations. It must all set the standard for the class it competes in.

  • The finalists and winner will be decided by Motor Trader’s panel of motoring journalists
  • The car must have gone on sale between January 2025 and December 2025
  • The car must have high customer and dealer appeal
  • The winner must be setting class standards
  • Entry is by judges' nomination
If you have a suggestion for an entry into this category, please email john.kirwan@emap.com .

The Outstanding Achievement Award, will go to the person who in the view of the Motor Trader Awards judging panel has most notably raised the profile and enhanced the reputation of the UK motor trade.

If you have a suggestion for an entry into this category, please email john.kirwan@emap.com .

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Outstanding Achievement Award

Among the qualities the panel seek will be high levels of professionalism, innovation and community spirit.

The winner will be nominated by the Motor Trader Awards’ panel of judges. Judges will choose the individual who has made an outstanding contribution to the UK car retailing sector.

The panel will reward high levels of professionalism, innovation and community spirit.

If you have a suggestion for an entry into this category, please email john.kirwan@emap.com .

The Motor Trader Used Car of the Year: Premium Award, acknowledges the vehicle that has excelled in terms of its desirability and premium among the dealers selling it and the customers who bought it. The winner is selected by a panel of used car industry professionals.

If you have a suggestion for an entry into this category, please email john.kirwan@emap.com.

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Used Car of the Year: Premium

For a car to be considered for this award, it must have been available to buy from the used car trade from January 2025 to December 2025.

  • The used car must be desirable to both dealers and customers 
  • To be considered it must have been on sale throughout the period of January 2025 to December 2025
  • Entry is made by judges’ nomination
If you have a suggestion for an entry into this category, please email john.kirwan@emap.com.

The Motor Trader Used Car of the Year Award: Volume, acknowledges the vehicle that has excelled in terms of its desirability and volume among the dealers selling it and the customers who bought it. The winner is selected by a panel of used car industry professionals.

If you have a suggestion for an entry into this category, please email john.kirwan@emap.com.

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Used Car of the Year: Volume

For a car to be considered for this award, it must have been available to buy from the used car trade over the course of January 2025 to December 2025.

  • The used car must be desirable to both dealers and customers
  • To be considered it must have been on sales throughout the time period of January 2025 to December 2025
  • Entry is made by judges’ nomination

Rising Star Award 

Rising Stars is open to employees who have joined the sector in the last five years. Entrants must be nominated by their managers using the entry form. We want to hear from staff involved in all areas of car retailing from sales and aftersales to administration and management. Please provide a citation of at least 250 words explaining why they should be considered.
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Supplier Categories 

Open to finance companies providing specialist finance services to franchised dealers

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Finance Provider of the Year

Judges will be looking for finance providers who have launched innovative services and/ or cutting-edge products between January and December 2025.

All companies need to do is tell us what finance product(s) or service(s) they have introduced that have boosted the bottom lines of franchised dealers and helped to improve processes and efficiencies. Please provide examples of the impact on dealers’ business.

Open to all IT providers providing specialist IT services to franchised dealers

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IT Innovation of the Year

Judges will be looking for IT providers who have launched innovative services and/ or cutting edge product(s) between January and December 2025.

All companies need to do is tell us what IT product(s) or service(s) they have introduced that have boosted the bottom lines of franchised dealers and helped to improve processes and efficiencies. Please provide example(s) of the impact on franchised dealers’ business.

Judges will be looking for B2B online auction and bid platforms that allow franchised dealers to buy or sell cars in the trade.

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Online Used Car Trading Platform (B2B)

Judges will be looking for B2B online auction and bid platforms that allow franchised dealers to buy or sell cars in the trade. All companies need to do is tell us what product(s) or service(s) they have introduced between January and December 2025 that have boosted the bottom lines of franchised dealers and helped to improve processes and efficiencies. Please provide example(s) of the impact on dealers’ business.

Judges will be looking for B2C online classified platforms that have launched innovative services and/or cutting-edge products between January and December 2025 for franchised dealers.

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Online Used Car Trading Platform (B2C)

Judges will be looking for B2C online classified platforms that have launched innovative services and/or cutting-edge products between January and December 2025. All companies need to do is tell us what product(s) or service(s) they have introduced that have improved the customer experience and boosted the bottom lines of franchised dealers, helping to improve processes and efficiencies. Please provide example(s) of the impact on dealers’ business.

Open to firms providing remarketing services to Franchised Dealers

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Remarketing Company of the Year Award

Judges will be looking for remarketing agencies who have launched innovative services and/ or cutting edge products between January and December 2025.

All companies need to do is tell us what remarketing product(s) or service(s) they have introduced that have boosted the bottom lines of dealers and helped to improve processes and efficiencies. Please provide example(s) of the impact on dealers’ business.

Open to all warranty providers delivering coverage for powertrain and interior, plus paint and alloy wheel protection.

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Warranty/Added-Value Insurance Products Provider of the Year

Judges will be looking for warranty/added-value insurance products providers who have launched innovative services and/ or cutting edge products between January and December 2025.

All companies need to do is tell us what warranty/value added insurance product(s) or service(s) they have introduced that have boosted the bottom lines of dealers and helped to improve processes and efficiencies. Please provide example(s) of the impact on dealers’ business.

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Rising Star Award